We are the engine for cultural relevance. Building on the trend signals of today, our Culture Forecast reports design a vision of the future to help creators, brands and organizations become culturally clever in everything they do.

How do we do that? We keep up with the speed of culture to stay ahead of it. In our world, the little things always matter. We mine data, devise research, and tap into our global minds, a network of scouts and advisors, to create the sharpest insights of your tomorrow.

Featured in top media, our reports have been touted as the ultimate guides to culture: the trends that drive public opinion, consumer demand and creative thinking.

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