Laughing Through the Pain
Horror Comedy reflects the fears of our times: the ever-present threat of violence, the polarization of ideologies, the dramatic redefinition of once clear categories of gender, community, families, and even humanity itself.
Horror Comedy uses the enticement of the playful to draw us into uncomfortable spaces, then turns our gaze to the things we fear, those absurdities of life that we must address or else risk losing ourselves entirely. It’s shocking, but cathartic. It’s the last stab at grabbing attention in a mess of overstimulation and confusion.
Our “Horror Comedy” report provides insights into the changing cultural landscape to help you create products and messages your audience will pay attention to.
Our report examines:
• How the once taboo is being embraced as mainstream content
• The new genre of absurd tutorials
• Virtual Reality and social media filters
• The need to destroy what we love
13 pp., 9 Elements of Culture, 5 Key Takeaways
About Culture Bursts
sparks & honey’s Culture Bursts are brief trend reports that open minds and create possibilities for you and your business. Bursts explore the fringes of culture, identifying key drivers of consumer behavior and contextualizing them against sparks & honey’s proprietary trends methodology: The Elements of Culture. Always provocative, incredibly current and with an eye on the future, Culture Bursts are a moment of clarity in an increasingly complex world.purchase for $29.00