The End of the Couple

Together, Individually

Move over love seat, this is the era of the apartment sofa, sized for the singleton in small spaces. 

From our furniture to tech, the dual-mode world built around coupledom is gradually crumbling to embrace nomads, singletons and communities bound by special interests. At the same time, new communities are forming bound by friendship and alternative families, we’re consuming and sharing media and data plans together, working together and sleeping together.

Totally unattached, of course. 

Our report examines:
• The rise and acceptance of polyamory
• Coworking spaces, friend apps, and dorm living for the graduated
• Friendsgiving, new engagement announcements, and wine for your pets

12 pp., 9 Elements of Culture, 6 Key Takeaways

About Culture Bursts

sparks & honey’s Culture Bursts are brief trend reports that open minds and create possibilities for you and your business. Bursts explore the fringes of culture, identifying key drivers of consumer behavior and contextualizing them against sparks & honey’s proprietary trends methodology: The Elements of Culture. Always provocative, incredibly current and with an eye on the future, Culture Bursts are a moment of clarity in an increasingly complex world.

purchase for $99.00